branding & promotional graphics

A wonderful new contemporary gallery in Sheung Wan, come find your own “identity” at Identity Art Gallery, whether you are an artist, buyer or general art lover. This gallery discovers artists from all four corners of the world whose strong inner visions foster, seduce, confront and bolster our identities across a diverse range of media, in unusual, direct and lasting manners.

We worked closely with owner Carol Sun to develop the brand identity from logo to website and all subsequent marketing materials for each exhibition. The logotype uses a modern clean font, with part of the letters of the name “IDENTITY” cut out at an angle, meaning that the rest of the identity is still waiting to be fulfilled.

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work with Hwang Concepts